The Amplifying Voices program was designed through consultations with over 60 Indigenous language keepers, experts, broadcasters, and academics to preserve and strengthen Indigenous languages, and is steered by an Indigenous advisory group composed of Indigenous broadcasters, language experts, elders, and authors.

Amplifying Voices provides grants to Indigenous broadcasters to support the production and distribution of Indigenous language programming at a local level. Recipients of this funding will own their content. Our advisory group emphasized the importance of respecting the language, traditions, history and knowledge, and that they need to be able to keep that knowledge within their community. Recipient stations will not be required to distribute it beyond their terrestrial broadcast.The goals of the program are to :

Improve Indigenous Language Content produced by Indigenous radio broadcasters

Increase Indigenous Language Content produced by Indigenous radio broadcasters

Contribute to the preservation, promotion and revitalization of Indigenous languages and cultures

Impact the communities served by Indigenous broadcasters